We learned a lot from the LexisNexis/Vizibility webinar, “Social Media in the Legal Industry” and we’re happy to share what we learned.
Seventy one percent of small firms currently rely on social media to generate new business, as opposed to big firms at 37 percent.
LinkedIn and blogging ranked Nos. 1 and 2 of the social media used by firms. One third of legal professionals has a LinkedIn profile.
An attorney’s online bio (on LinkedIn and on the firm website) is the ultimate search object for anyone going online to search for an attorney. If a search takes a client to a bio that’s uninformative, it’s a problem.
Keep all social media content current and update it frequently.
Make your tools interact with each other: Ensure LinkedIn, Facebook and Twitter content is consistent. Put a Twitter window on your blog. Whenever you tweet, the tweets appear on the same page as the blog. Each medium can then feed on and grow with the others.
Use share buttons so people can share content on their pages. Use recommend buttons to enable members to recommend your product. Connect your LinkedIn profile to your firm’s website.
Keep your blog fresh. Blogging is just as important as FB, Twitter and LinkedIn because fresh blog content shows up in searches. The more Web visitors, the more inbound links and the more indexed pages, the higher your site comes in on organic search results. More site visitors leads to more clients.
The seminar, hosted by James Alexander, founder and CEO of Vizibility and Larry Bodine, editor-in-chief of Lawyers.com, offered tips on maximizing the attorney’s online presence to interact with clients.