More from the LexisNexis/Vizibility webinar, “Social Media in the Legal Industry.”
Even though time spent on social media takes away from lawyer time, there are clear benefits.
• The more the target market sees your name, knows what you do, and sees you as an authority, the more traffic you’ll drive to your site.
• More site visitors can increase the number of calls you receive from reporters looking for expert sources and can increase the number of speaking invitations you receive.
• You can easily measure results, which shows you where to find your target market and how to reach it.
• Social media doesn’t require a lot of upfront cost. And while there is lawyer time being spent here, there is a direct correlation to generating business.
To make sure your firm shows up high in searches, keep in mind:
• Bios: Keep your content current and update it frequently. Hire a proxy to manage social media if necessary. It will be worth it.
• Google: Forty percent of average monthly searches are for the word “lawyer.” Make sure those keywords appear in your partner bios.
• Keywords: Pay attention to the words your clients use when they talk to you. They’re not searching for “business litigation” but instead, “dispute with suppliers.” We in the legal industry tend to jargon everything up, but our clients don’t use that same jargon.